Smart81 Website Revamp: A New Era of User-Centric Web Experience
Smart81 is embarking on a project to redesign its current website to address significant challenges in usability, solution presentation, and user engagement. The existing site struggles to effectively communicate Smart81’s offerings and lacks the interactive features necessary to engage potential clients, resulting in missed opportunities for lead conversion. With a focus on improving performance, responsiveness, and clarity, the goal is to create a visually appealing, highly functional website that showcases Smart81’s value propositions.
Headcount
1 PM, 2 UI/UX designers, 1 developer
Industries
IT services
Products and Services
UI/UX Design, Website Development
Timescales
Ongoing (since June 2024)
Country
United Kingdom
Technology Stacks
WordPress
HTML
CSS
Figma
Application Core Functions
Boost User Engagement
Integrate interactive elements like testimonials and dynamic CTAs to encourage real-time communication and keep users engaged.
Enhance Lead Conversion
Implemented a comprehensive mapping system to align internal food IDs with external systems, ensuring seamless data integration across platforms.
SEO Optimization
Apply SEO best practices by optimizing metadata, using relevant keywords, and ensuring mobile-friendly design. Regular technical SEO audits will help improve visibility and drive organic traffic.
Client Achievements
Phased Approach
Start with a Minimum Viable Product (MVP) that focuses on delivering essential features like core service pages and basic functionality. This allows for a quicker launch while meeting immediate business needs. A flexible CMS like WordPress will enable easy updates and expansions, allowing new features to be added in phases as time and budget permit.
Responsive Design
Adopting a mobile-first design ensures that the website functions seamlessly on all devices, from smartphones to desktops. Key elements such as navigation, forms, and CTAs should be optimized for smaller, touch-based screens. This approach guarantees a consistent user experience, improving engagement and reducing bounce rates across all platforms.
Optimize Performance
Improving website performance involves compressing images and media to reduce load times without sacrificing quality. Implementing lazy loading for offscreen content ensures faster initial page load times.
Get Started
Have a Project in Mind?
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