Refining Digital Elegance for a Bridal Boutique
A premier multi-brand bridal shop in Vietnam has long been celebrated as the destination for brides-to-be seeking the perfect gown for their special day. As the clientele grew, it became clear that our client digital presence needed to reflect the same level of sophistication and care that they provided in their boutique. The client required a new site that would offer brides an intuitive, seamless journey from browsing exquisite gowns online to booking consultations, ensuring they remains the top choice for discerning brides-to-be.
* The client is under NDA
Headcount
1 Project Manager,
2 Developers, 1 Mentor,
1 UI/UX Designer
Industries
Ecommerce
Products and Services
Website Development
Timescales
6 months
Country
Vietnam
Technology Stacks
WordPress
WooCommerce
Application Core Functions
Booking System
Integrated a booking system that allows customers to receive immediate confirmation of bookings, reminders, and the ability to reschedule or cancel appointments with ease.
Gorgeous Gallery
Created a “Gorgeous” section showcasing wedding photos of previous clients, including celebrities, featuring the dresses they wore. This serves as both inspiration and social proof for potential customers.
Calendar Event
Developed an advanced calendar event feature that seamlessly integrates with customers’ personal calendars, enabling easy scheduling and adjustments.
Client Achievements
Enhanced Online Sales and Bookings
The integration of WooCommerce streamlined the online sales and booking process for bridal gowns. The introduction of features like "Favorite Room" and advanced filtering options provided a more user-friendly experience, driving increased sales and bookings.
Improved Customer Experience
The "Favorite Room" functionality allowed brides to save their preferred gowns and book appointments directly through the website. This personalized approach enhanced the customer experience and increased engagement, ultimately leading to more conversions.
Efficient Store Management
By sending booking details, including selected gowns, directly to the store's backend, SmartDev ensured that store managers were well-informed of each bride's preferences. This enabled the client to provide a more personalized and attentive service, improving overall store efficiency and customer satisfaction.
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