AI-Driven Media Engagement Platform for a Leading Journalism and PR Marketplace
Synapse, a new marketplace for journalists and PRs, faced the challenge of outdated technology that couldn’t effectively handle the massive flow of data and pitches, leading to inefficiencies and missed opportunities. SmartDev addressed these challenges by implementing an AI-driven solution within Synapse’s platform. This solution upgraded the user interface and enhanced API functionalities, enabling AI-generated content suggestions and personalized journalist-PR matches based on profiles and expertise. This strategic update provided a scalable and precise platform to meet the evolving demands of the media and PR industry.
Headcount
5 headcounts (1 AI Architect, 1 AI engineer, 1 Full Stack PHP developer, 1 QA, 1 Project Manager)
Industries
Journalism and Media
Products and Services
AI-Driven PR Platform
Timescales
2 months
Country
United Kingdom
Technology Stacks
Python
Open AI
MySQL
PHP
ChromeDB
Docker
Application Core Functions
AI-Powered Pitch Tracking
This feature enables PR professionals to track the performance of their pitches in real-time. AI analytics provide insights into the acceptance, relevancy, and engagement of pitches, such as click-through rates and the likelihood of securing coverage. Automatic alerts also inform users if a pitch has been declined, creating transparency and reducing uncertainty.
AI-Driven Journalist Discovery
Synapse employs AI-driven filtering mechanisms to help PR professionals find the most relevant journalists based on factors like sector, region, and media type. This feature tailors search results to match client expertise and story focus, making it easier to build a niche list of journalists and increase the likelihood of successful outreach.
AI-Enabled Media Requests Monitoring
With AI-powered media request monitoring, PRs can receive real-time updates about journalists’ requests for expert insights, allowing for timely and targeted responses. The platform streamlines the process of reacting to media inquiries, potentially increasing PR coverage opportunities by giving PR professionals a competitive edge in securing relevant stories.
Client Achievements
Enhanced User Experience Through AI-Driven Redesign
SmartDev's focused development of AI-driven functionalities and the redesign of the platform's interface resulted in a more intuitive and visually engaging user experience. This improved interaction fostered greater user satisfaction and engagement.
Scalable and Flexible Codebase
The development of a robust and scalable codebase addressed the integration challenges with the existing PHP framework and third-party systems. This foundation enabled the seamless integration of advanced AI capabilities, empowering the platform to efficiently handle and analyze large volumes of data.
Strategic Approach to Project Development
SmartDev's strategy of starting with a narrowly defined scope and strategically expanding allowed for a focused and effective solution. This approach addressed the immediate technological gaps and positioned Synapse for future growth and innovation in the competitive media and PR landscape.
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